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The Powerful Co-Op Marketing Program for
Gay & Lesbian-Welcoming Destinations
What is the GLCVB?
Welcome to the Gay & Lesbian Convention & Visitors Bureau (GLCVB)! Since 1992, Community Marketing, Inc. (CMI) has led the international tourism community with gay and lesbian research, education and communications. We’ve proudly served over 100 destinations with custom market intelligence, proven strategies and insights. Our innovative Gay & Lesbian Convention & Visitors Bureau (GLCVB) program offers a turn-key solution for market success, providing expert advice and consultation along with the advantage of partnering with some of the most progressive and dynamic gay-friendly destinations around the globe.
Becoming a GLCVB Partner presents your destination with a package of education, communications and market outreach services designed to help you reach gay and lesbian travel consumers, and the travel professionals, media and meeting planners who serve them.
Get ahead and stay ahead: Understanding this dynamic market segment — and cost-effectively reaching the community with a limited budget—is the challenge faced by most destinations. The GLCVB program meets this challenge with an accessible, powerful and time-tested program almost any destination can include in their marketing budget.
Further information about the benefits of becoming a GLCVB member, and ways you can lever your membership are available here. Gay-welcoming CVBs, DMOs and Tourism Offices interested in exploring GLCVB partnership benefits may build a custom plan by emailing David Paisley at CMI's San Francisco office.
Qualifications to become a GLCVB Partner (best practices)
In order to be a GLCVB Partner, your organization must meet the following qualifications:
The CVB, DMO or Tourism Office must have a non-discrimination policy that includes "sexual orientation."
The CVB, DMO or Tourism Office must treat heterosexual married couples and gay and lesbian domestic partners equally in their personnel policies. (GLCVB recognizes that for some destinations, sexual orientation non-discrimination and equal same-sex partner/marriage employment practices are required by laws of their country, state or region and a specific business policy is not needed.)
The CVB, DMO or Tourism Office must provide diversity and sensitivity training to their employees.
US Partners - Click the logo to learn more about each destination
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Canadian Partners - Click the logo to learn more about each destination
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European Partners - Click the logo to learn more about each destination
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